Hey kiddo,

You’ve asked to see some of the things your dad makes all day—and what I inspire others on my teams to create, too—so I’m sharing a bunch with you here.  

Since you are into sneakers, gear, and cars, you probably know that a brand is more than just a logo—it’s the feeling it gives you when you hear that name. A brand’s identity is its look, vibe, and message—the stuff that sticks with you. For your entire life and before, we’ve been shaping how brands from all over show up, though other factors can also influence this. 

The best brands ooze credibility. They feel like they’ve always been around. People also have to love them enough to keep coming back. How do we make a customer fall hard for an identity? We start by getting that brand to wear something entirely its own.

Love,
daddio